Chasing the Sun in January

A little January sunshine at Destinations: The Holiday & Travel Show

We’ve just completed a 6.5 m long ShowSuit® shell sheme graphics system for Mistral Hotel Solo Holidays, who are exhibiting at Destinations: The Holiday & Travel Show in London, running until 1st February.

If you’re heading to the show, their stand makes an immediate impression – full‑height fabric graphics, vibrant photography, and a clear, confident message about what they do best: holidays designed exclusively for singles and solo travellers.

Even on a grey January day, it’s hard not to stop and imagine yourself somewhere warmer.

Why ShowSuit works so well for travel brands

For holiday and travel companies, first impressions matter. A lot. Your stand has seconds to stop people in their tracks and start them imagining somewhere warmer.

ShowSuit’s fabric system allows for edge-to-edge visuals without panel joins breaking the imagery, creating a softer and more premium feel than rigid panels. The lightweight fabric graphics are easy to transport, quick to install, and designed to be reused across multiple shows and venues.

For Mistral, this means they can turn up to an exhibition like Destinations and instantly set the tone – relaxed, friendly, and aspirational – without fighting against the limitations of standard shell scheme walls.

Nearly through January… now’s the time to think about the sun 🌊

Let’s be honest – by the end of January, most of us are more than ready to think about escaping the cold. That’s exactly why shows like Destinations work so well at this time of year, and why Mistral’s stand really hits home.

If you’re visiting the show before 1st February, it’s well worth stopping by to chat with the team and see how they create holidays where solo doesn’t mean alone. You can catch them on stand E124.

And if you’re a brand exhibiting this year and thinking, “Our stand could do with a bit more impact next time…”, you know where we are.

See more & follow along

You can find out more about Mistral Hotel Solo Holidays and their trips via their social channels.

Facebook
Instagram
X (formerly Twitter)

We’ll also be sharing this project across Fresco’s own social channels, with links back to our site if you’d like to explore how ShowSuit could work for your next exhibition.

Project: 6.5 m ShowSuit® shell scheme graphics
Client: Mistral Hotel Solo Holidays
Event: Destinations: The Holiday & Travel Show, London