Exhibition confidence – it’s all about reassurance.
18th June 2017Exhibition confidence – it’s a must-have. A friend of mine, who organised gigs, used to say “If it’s not sorted before you open the doors, don’t open them” Hoping for the best courts disaster. So how can you build a firm foundation for your show before you get there? What follows are tried-and-tested practical answers from Fresco.
The decision is made. You are going to do that show and you know it will be mainly about two things – logistics and contact. Or, to put it another way, exhibition success will come from being organised and meeting people. And you know it is going to be a group effort. The buck stops with you but all the other people involved in your company plus the exhibition organisors, your designer, your display company etc – are going to have to play their part and deliver whatever you need.
Exhibition confidence starts with reassurance
We can help. Fresco will keep it together for you. All relevant e-mails, phone calls, images, documents etc are available in one “cloud job card” for the whole team on- or off-site. So we can always help. And our long experience with artwork and print is freely available to your designers. At Fresco we bend over backwards to provide customer service above and beyond.
Prepare for exposure
Once at the exhibition hall for the set-up you may well have no outside resources to call on so you will need to know what you are doing. We have been there ourselves. So we print easy-to-follow assembly instructions on our bags (as shown above). We pack everything together so you will have all the bits you need. We make assembly videos so you can watch them on your phone in the exhibition hall.
But more than that, we think ahead for you. Your ShowSuit or Curvorama comes with adaptor clips and a hex key tool. This means that you can cope with non-standard shell schemes and adjust badly-built booths. You can be confident for future exhibitions too. Instantly rearrange Fresco’s unique Curvorama to cope with any venue. Reconfigure ShowSuit too. Also unique and designed by Fresco, ShowSuit is even fully washable. And it’s possible to replace the graphics on all the many types of display hardware we sell.
So, in a single sentence, exhibition confidence comes in part from trust, experience and well-thought-out products.
Talk to the Fresco team to make sure that your prepared for your next exhibition 01422 886883